The Change Function

Why Some Technologies Take Off and Others Crash and Burn

Average vote of 25
| 3 total contributions of which 3 reviews , 0 quotes , 0 images , 0 notes , 0 video
The ultimate guide to predicting winners and losers in high technology Pip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, Anaïs Nin to Yoda, Einstein to Gandhi. But along
Ha scritto il 18/07/09
Section 1[return]New Media
Ha scritto il 23/04/08
I finally finished this boring book. I kept falling asleep in it so it took a while. If you've taken a marketing class ever, you already know everything in this book. If you've taken a marketing class in the last 10 years, you know 1/2 of the
Ha scritto il 07/04/08
A Marvellous Read
The author gives a general view on technology success stories. It give me some guidance especially when dealing with some of the new technology ventures and upstarts in IT industry. It helps a lot in my work.

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