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The Cluetrain Manifesto

The End of Business as Usual

By ,,,

Publisher: Perseus Books Group

4.3
(35)

Language:English | Number of Pages: 190 | Format: Paperback

Isbn-10: 0738204315 | Isbn-13: 9780738204314 | Publish date: 

Also available as: Hardcover , Audio CD , Audio Cassette , eBook

Category: Business & Economics

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Book Description
From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

"An earnest plea for a new kind of language and new expectations for the Web.... While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice.'" -Harvard Business Review

"For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working, The Cluetrain Manifesto...offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise--that markets are conversations--should be pounded into the collective brain of corporate executives." -Business Week

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    i mercati non sono conversazioni

    Oggi i mercati sono molto lontani dall’essere conversazioni, perché si conversa usando i prodotti solo una volta acquistati, piuttosto, i mercati sono paragonabili a dei giochi a quiz, dove chi ha soldi gioca, compra le vocali e le parole, mentre gli altri stanno a guardare. Perchè i mercati dive ...continue

    Oggi i mercati sono molto lontani dall’essere conversazioni, perché si conversa usando i prodotti solo una volta acquistati, piuttosto, i mercati sono paragonabili a dei giochi a quiz, dove chi ha soldi gioca, compra le vocali e le parole, mentre gli altri stanno a guardare. Perchè i mercati diventino davvero conversazioni dovrebbe cambiare il concetto di proprietà, ma basterebbe iniziare dal prezzo, farlo diventare davvero oggetto di conversazione, di negoziazione.

    said on