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The Cluetrain Manifesto

The End of Business as Usual

By Rick Levine,Christopher Locke,Doc Searls,David Weinberger

(57)

| Paperback | 9780738204314

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Book Description

From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and Continue

From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

"An earnest plea for a new kind of language and new expectations for the Web.... While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice.'" -Harvard Business Review

"For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working, The Cluetrain Manifesto...offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise--that markets are conversations--should be pounded into the collective brain of corporate executives." -Business Week

3 Reviews

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  • 1 person finds this helpful

    E' un libro che ha formato molte delle mie convinzioni in materia di WEB...poi è un regalo di David Weinberger

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    Michele Vianello said on Feb 28, 2010 | Add your feedback

  • 1 person finds this helpful

    i mercati non sono conversazioni

    Oggi i mercati sono molto lontani dall’essere conversazioni, perché si conversa usando i prodotti solo una volta acquistati, piuttosto, i mercati sono paragonabili a dei giochi a quiz, dove chi ha soldi gioca, compra le vocali e le parole, mentre gli ...(continue)

    Oggi i mercati sono molto lontani dall’essere conversazioni, perché si conversa usando i prodotti solo una volta acquistati, piuttosto, i mercati sono paragonabili a dei giochi a quiz, dove chi ha soldi gioca, compra le vocali e le parole, mentre gli altri stanno a guardare. Perchè i mercati diventino davvero conversazioni dovrebbe cambiare il concetto di proprietà, ma basterebbe iniziare dal prezzo, farlo diventare davvero oggetto di conversazione, di negoziazione.

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    Gialluca Greco said on Sep 14, 2008 | Add your feedback

  • 3 people find this helpful

    Niente di che.

    Non aggiunge nulla alle 95 tesi disponibili gratuitamente online.

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    Luisa Carrada said on Oct 8, 2007 | Add your feedback

Book Details

  • Rating:
    (57)
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  • English Books
  • Paperback 190 Pages
  • ISBN-10: 0738204315
  • ISBN-13: 9780738204314
  • Publisher: Perseus Books Group
  • Publish date: 2001-01-01
  • Dimensions: 64 mm x 967 mm x 1,418 mm
  • Also available as: Hardcover , Audio CD , Audio Cassette , eBook
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