Blog this item

The Copywriter's Handbook, Third Edition

A Step-By-Step Guide To Writing Copy That Sells. Revised and Expanded

By Robert W. Bly

(8)

| Paperback | 9780805078046

Like The Copywriter's Handbook, Third Edition?
Join aNobii to see if your friends read it, and discover similar books!

Book Description

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail thaContinue

1 Review

1 person find this helpful

(Beginning) Copywriter's handbook

The Copywriter's Handbook is pretty much what is pretends to be: a good guide for starting copywriters. Bly's message: copywriting is not an art, but a craft of finding the most effective way of writing all kinds of different copy (brochures, flyers, mailings, ads). And he can help you to become bet ... (continue)

The Copywriter's Handbook is pretty much what is pretends to be: a good guide for starting copywriters. Bly's message: copywriting is not an art, but a craft of finding the most effective way of writing all kinds of different copy (brochures, flyers, mailings, ads). And he can help you to become better at it.
The first edition appeared in 1985, and although Bly has updated some content in 2005 (he added a chapter about writing for the web), some parts still are a bit outdated; when explaining how to write direct mail, he suggests using phrases that we have to come associate with badly written spam, e.g. starting letters with "YOU MAY HAVE WON..." or "Dear friend".
That said, the book contains plenty of useful information on copywriting - a craft of which the basics have not changed much in the past 25 years. The book is well-written, clear and to the point, and covers many different aspects of copywriting: what words to use, who to address, what research to do, the average length of sentences, and many many more.
As a starting copywriter, I expect I'll be consulting this book quite a lot in the coming months. Or even years.

Is this helpful?

Niek said on Feb 13, 2009 | Add your feedback