The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Average vote of 32
| 5 total contributions of which 5 reviews , 0 quotes , 0 images , 0 notes , 0 video
Ha scritto il 09/03/10
An uber-charlatan
Little wonder why marketing is now considered no more than an hocus-pocus, an exoteric matter whose scientific foundation are as reliable as the Nostradamus' predictions.An utterly unbearable set of cultural clichés, enlightening the way of the ...Continua
Ha scritto il 18/07/09
Section 3[return]Entrepreneurship
Ha scritto il 03/03/09
A good illustration to let us know how our culture affects our preference. Also a good guide to American culture.
Ha scritto il 24/06/08
A must for international marketeer
Fantastic book to learn how a same concept have very different meanings in different countries/different cultur codes. A must for every marketeer dealing with international markets.
Ha scritto il 03/03/07
creative
one of these rare non-fiction books with a very high percentage of new, creative thinking. The writing itself is not necessarily riveting, but the information shared in this book sparks a lot of new thoughts and ways of looking at how our own ...Continua

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