Hooray! You have added the first book to your bookshelf. Check it out now!
[−]
  • Search Digit-count Valid ISBN Invalid ISBN Valid Barcode Invalid Barcode

The Data Webhouse Toolkit

Building the Web-Enabled Data Warehouse

By Ralph Kimball, Richard Merz

(1)

| Paperback | 9780471376804

Like The Data Webhouse Toolkit?
Join aNobii to see if your friends read it, and discover similar books!

Sign up for free

Book Description

"Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, andContinue

"Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q.

Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it.

In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive.

In this book, you'll learn methods for:
- Tracking Website user actions
- Determining whether a customer is about to switch to a competitor
- Determining whether a particular Web ad is working
- Capturing data points about customer behavior
- Designing the Website to support Webhousing
- Building clickstream datamarts
- Designing the Webhouse user interface
- Managing and scaling the Webhouse

The companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.

0 Review

Login or Sign Up to write a review
No reviews for this book yet

Book Details

  • Rating:
    (1)
    • 5 stars
    • 4 stars
    • 3 stars
    • 2 stars
    • 1 star
  • English Books
  • Paperback 416 Pages
  • Edition: 1
  • ISBN-10: 0471376809
  • ISBN-13: 9780471376804
  • Publisher: Wiley
  • Pub date: Jan 20, 2000
  • Dimensions: 1484 mm x 1226 mm x 129 mm Just how big is that?
Improve data of this book

Prices Change currency & sellers

ISBN Edition List Sale Seller
9780471376804 Paperback $73.95 $67.47 bn.com
$73.95 $57.76 The Book Depository
Added to Shelf Added to Wish List

Inline Translation Mode

Left click to navigate, right click to translate.

inline translation guide

or close

Inline translation is not ready for this page yet.

Inline translation mode.

Share this page with your friends.

The viewport has not loaded.