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From the Back Cover

Any successful Web designer will tell you that the most important consideration in Web design today is meeting your target audience’s needs: The more effortless your customers’ experience, the greater your Web site’s success. This simple, but hard-to-achieve goal is relevant to all types of Web sites from e-commerce, entertainment, and government sites, to blogs and online communities.

The Design of Sites, Second Edition: Patterns for Creating Winning Web Sites gives design teams all the tools necessary to create that effortless Web experience and improve customer satisfaction, while also achieving a balanced approach to Web design.

Written for anyone involved with the design and implementation of Web sites (graphic and interactive designers, information architects, usability engineers, software developers, business executives, advertising managers, and content editors) this is the definitive guide to the principles, patterns, methodologies, and good work practices of exceptional Web design.

The authors thoroughly cover the essential foundations of good Web site design—its importance, what patterns are, knowing your customers, and how and when to collect customer information—and then go on to tackle the twelve major pattern groups of contemporary Web design. These Web design patterns solve recurring design problems and help design teams avoid reinventing the wheel. The patterns range from creating a solid navigation framework, the all-important home page, and a reliable and helpful search engine, to instilling trust and building credibility with your customers, writing and managing content, designing for e-commerce, improving site performance, and a host of others.

The Design of Sites, Second Edition, is completely updated to include AJAX, the Mobile Web, online communities, and other new technology affecting Web design today.

For new topic coverage, information on upcoming events, and a comprehensive resource list, log on to the regularly updated, interactive Web site, www.designofsites.com.
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