Looking at the world around us from an economic perspective. Recommended for teenage readers.
This book contains a lot of interesting daily observations, and the author attempts to answer them by economic theories. Not all of them are sound economic arguments, especially the chapter on 'When Economics meets Psychology' - those seemingly irrational behaviours could be actually explained by classical economic analysis, but the author chose to explain them by psychological theories. Nevertheless, it is an excellent book for all economic students, especially those who are frustrated with curves and equations - Economics could be, and should be, interesting....Continua
Yet another attempt to explain everything using economics. Plausible as the explanations seem to be, many are just educated guesses at best. Still, it's a delight to read the questions, which are often quite insightful themselves.
This book is fun. It poses hundreds of interesting questions in our daily life, which can all be explained by economics. And you don't need to be a rocket scientist to understand it.
For example, why is milk sold in rectangular containers, while soft drinks are sold in cylindrical ones? Why is there a light in your fridge but not in your freezer?
Robert H Frank draws on fundamental economic theories such as opportunity cost, cost-benefit analysis etc. to explain them all. The result is thought-stimulating and satisfying.
Frank shows readers why behavioral economics has become such a hot subject. It enables us to make sense of things in this seemingly out-of-control world.
Fascinating. Glad to know that a second-helping has been released....Continua