The Experience Economy

Work is Theater & Every Business a Stage

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You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? ... Continua
Ha scritto il 25/09/10
Starting Crafting Experience for Your Brand!
We all pay admissions to get into Disneyland, museums, country parks and even universities. What if I tell you that, in the future, you will be charged a fee for setting foot in a Nike shop or Starbucks? You must find this notion repulsive. But why ...Continua
Ha scritto il 18/07/09
Section 3[return]Entrepreneurship

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