The Experience Effect

Engage Your Customers with a Consistent and Memorable Brand Experience

by | Editor: AMACOM
Average vote of 1
| 1 total contribution of which 1 review , 0 quotes , 0 images , 0 notes , 0 video
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the ...Continua
Ha scritto il 25/09/10
Good for Brand-building Beginners
I gave this book a 3-star rating not because it is mediocre - it has all the basics a new marketer or people interested in the topic need to know. Plus, the author does that in very simple language - it's jargon free. The book gives you a guide ...Continua

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