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The Facebook Era

Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

By Clara Shih

(7)

| Others | 9780137152223

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Book Description

deal, it is imperative they sustain rapport with prospects so that progress can
continue to be made. Traditionally, this was difficult for most account ...

3 Reviews

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  • "The Facebook era" explains how the world is facing the fourth data revolution being the previous three the following:

    1970 - The mainframe revolution (Big calculators)

    1980 PC Revolution (The computer at home)

    1990 Internet revolution (Knowledge available)

    Today The social networking revolution ... (continue)

    "The Facebook era" explains how the world is facing the fourth data revolution being the previous three the following:

    1970 - The mainframe revolution (Big calculators)

    1980 PC Revolution (The computer at home)

    1990 Internet revolution (Knowledge available)

    Today The social networking revolution (How to increase the potential of social contacts)

    The book has some interesting advice on how to take advantage of the social networking potential for sales and marketing.

    Is this helpful?

    ariadna73 said on Jun 17, 2010 | Add your feedback

  • The Facebook Era - Clara Shih

    Text full of ideas, is a pratical guide to socials networks. Easily to reading, almost all of aspects of Facebook are treated in clear manner. Examples are numerous, most of attention is centrated to business side. With explaination of many types of application, I can understand every aspect, as pr ... (continue)

    Text full of ideas, is a pratical guide to socials networks. Easily to reading, almost all of aspects of Facebook are treated in clear manner. Examples are numerous, most of attention is centrated to business side. With explaination of many types of application, I can understand every aspect, as privacy, word of mouth marketing, timing & degrees of appreciation of people for personal page as business page. I believe that this is the future, & if someone reject, it only need a explanation step by step,because many youngers generation around the world goes in this direction, that is a flat organization of world without hierarchy, sure for communication.

    Is this helpful?

    lorenz347 said on May 26, 2010 | Add your feedback

  • Learning what's behind FB

    I like the first half of the book. It is very interesting to see the real value of social networking platform

    Is this helpful?

    Sinaboy said on Oct 15, 2009 | Add your feedback

Book Details

  • Rating:
    (7)
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  • English Books
  • Others 236 Pages
  • ISBN-10: 0137152221
  • ISBN-13: 9780137152223
  • Publisher: Prentice Hall Ptr
  • Pub date: Apr 30, 2009
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9780137152223 Others $24.99 $17.99 bn.com
-- $19.99 ebooks.com
$24.99 -- The Book Depository
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