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Book Description
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
- Book Details
- English Books
- Hardcover 208 Pages
- Edition: 1
- ISBN-10: 0071408797
- ISBN-13: 9780071408790
- Publisher: McGraw-Hill
- Pub date: Aug 29, 2003
- Dimensions: 24 cm x 15 cm x 2 cm Just how big is that?
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