Arista Records. The Coca-Cola Company. General Mills. Nickelodeon. Sears Roebuck. Target Stores. Wendy's. These are just a few of the many companies that have depended on Iconoculture, a Minneapolis-based trend consultancy, to tell them what to plan for in the future. Now readers can get the same inside advice from The Future Ain't What It Used To Be, which identifies forty key trends and translates them into creative, strategically smart business opportunities. Find out why our love/hate relationship with technology is only going to intensify; why we're developing more tightly defined communities; how doing is becoming more important than owning; which social and economic quakes are going to rock our world; and how you can prosper by being ahead of these trends. Best of all, Iconoculture offers practical suggestions for turning the decades ahead to your favor. The Future Ain't What It Used To Be is written in the same witty, irreverent style that has garnered Iconoculture attention from sources as diverse as The New York Times, Newsweek, and Entrepreneur, and is organized into quick, easy-to-digest bytes and loaded with graphic goodies. Read this book-and the future will never be the same.