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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television AgeBlog this item

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Book Description

Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.

Book Details
English Books
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Paperback 256 Pages
Edition: 1
ISBN-10: 0071462155
ISBN-13: 9780071462150
Publisher: McGraw-Hill
Pub date: Oct 10, 2005
Dimensions: 21 cm x 14 cm x 2 cm Just how big is that?
Also available as: Hardcover
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