The Future of Competition

Co-Creating Unique Value with Customers

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In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in
Ha scritto il 17/02/12
A valuable (…) book, which has open innovation written all over it, but just doesn’t say the word(s). The authors describes how the traditional theory of firm has changed into a new reality. A new model for value creation, which happens at the ...Continua

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