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The Google Story

By David Vise

(58)

| Hardcover | 9781405053716

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Book Description

인터넷과 미디어, 테크놀로지 비즈니스 분야에서 가장 성공적인 발전을 이룩한 기업으로 평가받고 있는 Google의 성공스토리가 소개된다. 저자는 치밀한 조사를 바탕으로, 현재 100개 이상의 언어권에 자리 잡았을 뿐 아니라, 전 세계적으로 잘 알려진 Google이라는 기업이 어떻게 설립되고 성장·발전하였는가를 상세하게 설명하고 있다.

회사를 믿을 수 없을 정도로 급속하게 발전시킨 경이로운 사업통찰력을 가진 컴퓨터 천재들과, 엄청나게 빠른 속도로 검색정보를 알려주는 컴퓨터 네트워크, 그리고 마이크로소프트의 위력과 월가를 뒤Continue

인터넷과 미디어, 테크놀로지 비즈니스 분야에서 가장 성공적인 발전을 이룩한 기업으로 평가받고 있는 Google의 성공스토리가 소개된다. 저자는 치밀한 조사를 바탕으로, 현재 100개 이상의 언어권에 자리 잡았을 뿐 아니라, 전 세계적으로 잘 알려진 Google이라는 기업이 어떻게 설립되고 성장·발전하였는가를 상세하게 설명하고 있다.

회사를 믿을 수 없을 정도로 급속하게 발전시킨 경이로운 사업통찰력을 가진 컴퓨터 천재들과, 엄청나게 빠른 속도로 검색정보를 알려주는 컴퓨터 네트워크, 그리고 마이크로소프트의 위력과 월가를 뒤흔든 비정규적인 접근방법 등에 대해 알 수 있다. 이 책을 통해 어떤 정보든 검색할 수 있는 최첨단 정보검색기술로 짧은 기간에 정보획득수단을 혁신적으로 개선하여 대중이 가장 좋아하는 미디어회사로 자리매김한 구글의 실체를 만나볼 수 있을 것이다.

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Critics

  • The Global Id

    Google is the only multi-billion-dollar company in the world that is also a spelling mistake. Back in the palaeolithic era (that’s the palaeolithic era in the internet sense, i.e. autumn 1997) its co-founders, Larry Page and Sergey Brin, were graduat ... (read full critics)

    lrb published on Sat, 4 Sep 2010

6 Reviews

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  • 3 people find this helpful

    Unlike "A Perfect Store", this book has failed to inspire me or give new insights about entrepreneurship and the struggle to succeed. The author just seems to be a person who is in love with Google, and this is his book to gush about it.

    Is this helpful?

    Simon Tofu said on Nov 28, 2007 about the Paperback edition | Add your feedback

  • 1 person find this helpful

    it's useful to see how google became the monster company it is, and in the end you could attribute it to the singular focus of its two founders. at the same time lots of news articles have written about such and i did not find this book particularly insightful.

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    Michaelkchan said on May 11, 2008 about the Paperback edition | Add your feedback

  • Brin and Page went off to celebrate by eating at Burger King after they got the money to start Google.

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    Clover said on Nov 24, 2011 about the Paperback edition | Add your feedback

  • *** This comment contains spoilers! ***

    Before reading The Google Story, I thought entrepreneurship is still far away from me. To me, build up my own brand and share with all over the world is such a wonderful thing. I can’t even image about that. Larry and Sergey, they are dream chasers. I love their enthusiastic motions and the powers o ... (continue)

    Before reading The Google Story, I thought entrepreneurship is still far away from me. To me, build up my own brand and share with all over the world is such a wonderful thing. I can’t even image about that. Larry and Sergey, they are dream chasers. I love their enthusiastic motions and the powers of executive. All the way from beginning to now, they faced a lot of obstacles and enjoyed bunch of achievements of success. From 2003, they took seven years to change the world and the world is still getting better because of them.

    Larry and Sergey

    They are from Stanford University and having a healthy disregard for the impossible. To them, nothing is impossible. They have dreams in their minds. There are always a lot of blueprints to finish. Optimistic mind is their secret weapon. Every time something troublesome happen to them. They can easily figure it out and make it better. They have ideas but the most important part is they are willing to executive them and make the dreams come true. No matter how many obstacles in front of them to discourage them, they don’t even stop and think about that. They know they need to taste failure first and then embrace success. Hence, they are not afraid of failure. Failure is a capstone of success to them. Falling down is a chance for them to grow up and being strong. To Larry and Sergey, everyone is unique and have ability to change the world. They have dreams and know how to change the world with secret weapons in their mind.

    The Story

    As they are still studying in Stanford University, they found that the current search engines are very poor. Being thinking if they can do something to solve the issue and offer users a free and efficient search engine. By using the knowledge learned from school and some computers, they started up their own business in garage. They know they need to do something different and unique to the world. Searching data is not the major way to get information on that moment. Hence, it’s pretty hard to them to rise funding from Angel venture investors. Based on social net from Stanford University and recommendations from professors, they finally found two major Angel venture investors to help them keep running their business. Also, the obstacles to find a funding made them have to stop keeping chasing their degree in Stanford University and focusing on Google. The firm motivation makes them have courage to chase their dreams without the degrees from Stanford University.

    In 2003, Google changed the world a lot. Google map made people don’t even need to worry about searching direction. Translate function makes the global village can easily be connected. Everyone in the global village starts to Google everything. In 2004, Gmail surprised everyone with gigantic capacity for free. 1 GB is 250 times to yahoo’s mail in 2004. During the time, their mail related content advertisement makes them troublesome a lot. People felt that the privacy issue is serious. They don’t want Google scan their mails to find the keywords for related advertisement. However, Google is too amazing and wonderful to be worried about the privacy issue. Gradually the issue is not a problem anymore.

    Teamwork

    Teamwork and leadership are other elements to make them success. Larry and Sergey brings their employees to Burning man festival in desert. In desert, they can’t use money to buy anything and they won’t leave anything after they leave. There they learned how to teamwork with others. They formed an unique Google culture and teamwork together.

    You can make it.

    The culture, leadership and motivation made Google be so successful. Running a new business is just like doing ice skating. If you are afraid to fall down, you will do. As you have courage to keep moving forward and face the challenge on the ice, then you will make it.

    Is this helpful?

    Wayjay said on Mar 16, 2010 | Add your feedback

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