A good book to reread. The key question for organisations: how to achieve great results. And the answer is not in this book. Rosenzweig’s message is rather simple: managers should be reading in a more critical way. He warns for the Halo effect: which is tendency to make specific evaluations based on a general impression. (source http://www.the-halo-effect.com/) .
Rosenzweig makes you realize that there are many misconceptions in the business “science”. My logic has always been a simple one: why are the great business book only “right” for a few years? The real world is way to chaotic and complex, and cannot be put in a laboratory. One cannot isolate what works and what does not. A few guidelines along the way are helpful. For all (extremely) convinced of that one and all solution of ‘how to be great’, please take note of this book as well....Continua
this is probably a 2.5 star from me as it illuminates well something i have suspected - most business books are picking winners to write on. and more people should be reading this to have a better grasp on the many fairy tale books out there. however, it could also have been summarized in probably 20 pages and it gets a little repetitive after a while....Continua