In The Individualized Corporation , Ghoshal and Bartlett present this radical new management model that is emerging in the wake of reengineering. Using diverse and compelling examples, they explain how business leaders must recast the role of managers beyond strategy, structure and systems to embrace corporate purpose, process and people. A manager's role, they assert, is to transform how employees behave, not reengineer what they do. Discussing such critical areas as redefining competencies, value-added managing, entrepreneurial environments and moral contracting, Bartlett and Ghoshal describe, the look, feel and "smell of the place" that constitute the new-sprung corporation and displaces traditional leadership.
A crucial book for all businesspeople who hope to guide their companies into the 21st century, The Individualized Corporation is the most important book since Sloan's defining work.