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Book Description
The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element ? the holy grail ? that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest ? using the power of words.
- Book Details
- English Books
- Hardcover 240 Pages
- Edition: 1
- ISBN-10: 158799156X
- ISBN-13: 9781587991561
- Publisher: Texere
- Pub date: Mar 13, 2003
- Dimensions: 21 cm x 14 cm x 2 cm Just how big is that?
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