Too much information and not enough relevance is a problem that affects almost all business communication. The way many people communicate is like filling a bucket with jelly, flinging it at the audience, and hoping some of it sticks. It’s ineffective, it’s irritating and, above all, it’s very messy. So what’s the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you’d be if you only communicated what was relevant 1000f the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless. The Jelly Effect shows you how to raise your game to a different level. You’ll never fling another bucket of jelly again…

PRAISE FOR THE JELLY EFFECT

‘The most effective, original and insightful book on business communication that I have ever read.’ --Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International