The King of Madison Avenue
David Ogilvy and the Making of Modern Advertising
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Book Description
The book describes the creation of some of history's most famous advertisingcampaigns, such as: * "The man in the Hathaway shirt" with his...
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barnesandnoble published on Thu, 2 Sep 2010
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- English Books
- Others 304 Pages
- ISBN-10: 1403978956
- ISBN-13: 9781403978950
- Publisher: Palgrave MacMillan
- Pub date: Jan 06, 2009
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781403978950 | Others | $27.95 | $18.63 | bn.com |
| -- | $27.95 | ebooks.com | ||
| $27.95 | $20.82 | The Book Depository | ||
| Other editions → | ||||
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertisin g
Kenneth Roman, author of the first biography of advertising pioneer David Ogilvy, joined the firm Ogilvy & Mather in the early 1960s, around the same time in which the acclaimed television series Mad Men is set. But if you've been hooked by the going ... (read full critics)