Share
Organize
Explore
has ALL you need!
A community for book lovers to create their own bookshelves, share and explore books.
Sign Up for FREE! Blog this item |
Similar books
 The Language of Magazines |  Decoding Advertisments |  Language and Gender |  The Language of Newspapers |  Visual Persuasion |
Book Description
The Language of Advertising:
* looks at the relationship between advertising and culture
* focuses on the interrelation of language, image, typeface
* draws on literary and linguistic theory for analysis of texts
* explores specific advertising strategies such as hooklines, puns, connotations
* examines a wide range of adverts from British Airways to Castlemaine XXXX
- Book Details
- English Books
- Rating:
(5)
4 stars 
3 stars 2 stars 1 star - Paperback 134 Pages
- Edition: 1
- ISBN-10: 0415145988
- ISBN-13: 9780415145985
- Publisher: Routledge
- Pub date: Mar 20, 1998
- Dimensions: 25 cm x 18 cm x 1 cm Just how big is that?
- Also available as: Hardcover
FAQ
How does the voting work?
Find a comment helpful / unhelpful? Cast your vote. Only one vote from each person will be counted. Every hour we gather all the votes, add them up, add some magic source, and there we have the new sorting for the comments on the page of this book!I see mistakes in the book information. How can I fix it?
Under "Book details", there is a link labeled "Improve data of this book". You can use that form to send us the correct information.
