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The Lexus and the Olive Tree

Understanding Globalization

By Thomas L. Friedman

(28)

| Paperback | 9780385499347

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Book Description

In The Lexus and the Olive Tree, Thomas L. Friedman, the Pulitzer Prize-winning foreign affairs columnist for The New York Times, offers an engrossing look at the new international system that is transforming world affairs today. Globalization has replaced the Cold War system with the integration ofContinue

In The Lexus and the Olive Tree, Thomas L. Friedman, the Pulitzer Prize-winning foreign affairs columnist for The New York Times, offers an engrossing look at the new international system that is transforming world affairs today. Globalization has replaced the Cold War system with the integration of capital, technology, and information across national borders -- uniting Brazilian peasants, Indonesian entrepreneurs, Chinese villagers, and Silicon Valley technocrats in a single global village. You cannot understand the morning news, know where to invest your money, or think about the future unless you understand this new system, which is profoundly influencing virtually every country in the world today. Friedman tells you what this new electronic global economy is all about and what it will take to live within it.

With vivid stories drawn from his extensive travels, he dramatizes the conflict of "the Lexus and the olive tree" -- the tension between the globalization system and the ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the Lexus and the olive tree in balance. For this new paperback edition, Friedman has substantially expanded and updated his provocative analysis, making it essential reading for all who care about how the world works now. [예스24 제공]

Critics

  • The Power of the Electronic Herd

    In a widely publicized study carried out in the late 1950s and early 1960s, researchers asked citizens of more than a dozen countries around the world whether they were happy with their lives. While the answers indicated a wide range of attitudes wit ... (read full critics)

    nybooks published on Wed, 25 Aug 2010

2 Reviews

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  • 1 person find this helpful

    Written by the same author who wrote The World is Flat. This book talks about globalization before 9/11. Good book but also suffer from the author's bad habit of using too many words and chapters to say a simple idea

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    老林 said on Jun 24, 2007 | Add your feedback

  • Seriously difficult reading for me, taking me a month to finish. But well worth it.

    A probe into globalization, what it is, and what it means for the world's future. Like it or not, globalization has spreads its profound influence in the smallest and most mundane things (what we eat, watch, read, ... (continue)

    Seriously difficult reading for me, taking me a month to finish. But well worth it.

    A probe into globalization, what it is, and what it means for the world's future. Like it or not, globalization has spreads its profound influence in the smallest and most mundane things (what we eat, watch, read, surf online) to the very economies of the countries. It's a sink or swim.

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    guiltlessreader aka screamingbanshee said on Mar 31, 2010 about the Hardcover edition | Add your feedback

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9780385499347 Paperback $15.95 $11.48 bn.com
$15.95 $8.99 The Book Depository
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