The Long Tail

Why the Future of Business Is Selling Less of More

Average vote of 967
| 29 total contributions of which 28 reviews , 1 quote , 0 images , 0 notes , 0 video
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. ...Continua
Conrad Ko
Ha scritto il 25/08/13



Ha scritto il 30/06/12

Seven years after its first release, this book about the hits versus niche markets is still an essential reading (even in the comic version :-))

Roberto Guiotto
Ha scritto il 24/06/11

The modern 'Kotler' for anyone serious about today (and tomorrow) marketing.

Barbara ABP
Ha scritto il 02/05/11
How Endless Choice is Creating Unlimited Demand
The long tail is a manual about the way new technologies have changed old economics rules (20% of the products make 80% of the profit), retailing markets, and customers social behaviour. In spite of the subject it is extremely enjoyable especially fo...Continua
Ha scritto il 11/03/11

Anderson makes a valid and interesting argument about a business model that is quickly gaining ground. I only think he could 've made his point in 100 pages, too.

Ha scritto il Oct 11, 2009, 10:04
increased from six minutes and forty-eight seconds in 1982 to twelve minutes and four seconds in 2001 (that's an increase of nearly 50 percent!).
Pag. 165
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