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The Medium is the Massage

By ,

Publisher: Gingko Press


Language:English | Number of Pages: 160 | Format: Paperback

Isbn-10: 1584230703 | Isbn-13: 9781584230700 | Publish date:  | Edition New Ed

Also available as: Hardcover

Category: Computer & Technology , Non-fiction , Philosophy

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Book Description
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'.

McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

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    Ottimo. Un piccolo capolavoro: attuale come tutti i classici. Bello. Con questo libro McLuhan ha cercato di reinventarsi il libro come prodotto dell'industria culturale, il modo in cui viene realizzato, il suo obiettivo di mercato (che qui sono i giovani). Illuminante.

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