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The Mind of the Market

Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics

By Michael Shermer

(2)

| Hardcover | 9780805078329

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Book Description

Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and businContinue

Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.

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  • The economical and political points are enthusiastically presented but insufficiently supported by science. Ironically the editor of the Skeptic magazine demonstrates no skepticism towards evolutionary psychology (EP). Considering that his own magazine published some of the better critical essays ag ... (continue)

    The economical and political points are enthusiastically presented but insufficiently supported by science. Ironically the editor of the Skeptic magazine demonstrates no skepticism towards evolutionary psychology (EP). Considering that his own magazine published some of the better critical essays against evolutionary psychology in non-professional forums, Shermer's naivete in this area is baffling. I am very impressed by the author's knowledge in professional biking. Perhaps Shermer should write a book devoted to this subject.

    Shermer has always been an enigma to me. He is one of the prominent American skeptics but he used to believe in all sort of weird things. He is an atheist (?) but was a fundamental Christian. He wrote a (excellent) book against Creationism but used to be a creationist. He is a professor in a university but was a professional athletic. He devoted a whole book debunking holocaust deniers but wrote an compassionate essay about one of the major players. He authored a terrific criticism aginst the cult of Ayn Rand but praises Rand with almost no reservation in this book. He calls himself a scientist but his scientific work is certainly on the very fine borderline of science. A very interesting, if paradoxical, person.

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    pyridine said on Apr 7, 2010 | Add your feedback

Book Details

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  • English Books
  • Hardcover 336 Pages
  • ISBN-10: 0805078320
  • ISBN-13: 9780805078329
  • Publisher: Times Books
  • Pub date: Dec 26, 2007
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