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The Myths of Innovation

By Scott Berkun

(22)

| Hardcover | 9780596527051

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Book Description

Book Description
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book showsContinue

Book Description
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.

In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.


Why all innovation is a collaborative process
How innovation depends on persuasion
Why problems are more important than solutions
How the good innovation is the enemy of the great
Why the biggest challenge is knowing when it's good enough

"For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom r... [강컴닷컴 제공]

3 Reviews

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  • A Blog Between Hard Covers?

    Nothing terribly bad here - but nothing terribly useful either. Light reading, occasionally interesting, but not particularly actionable. His project management book was much more practically focussed which framed my expectations here. To be fair the amazon.com reviews (read again in retrospect) ... (continue)

    Nothing terribly bad here - but nothing terribly useful either. Light reading, occasionally interesting, but not particularly actionable. His project management book was much more practically focussed which framed my expectations here. To be fair the amazon.com reviews (read again in retrospect) were clear about what the book was and what it wasn't.

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    jaime27 said on Dec 30, 2009 | Add your feedback

  • The book is well-written, but does not really have much to say on the subject at hand. I mean, if you are of average culture and are over 25, there is not really much that this book can teach you. Hence the two stars.

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    Lenz said on Nov 17, 2008 | Add your feedback

Book Details

  • Rating:
    (22)
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  • English Books
  • Hardcover 192 Pages
  • Edition: 1
  • ISBN-10: 0596527055
  • ISBN-13: 9780596527051
  • Publisher: O'Reilly Media, Inc.
  • Pub date: May 04, 2007
  • Dimensions: 1419 mm x 968 mm x 129 mm Just how big is that?
  • Also available as: Paperback and eBook
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9780596527051 Hardcover $24.99 $21.36 bn.com
-- $12.99 ebooks.com
$24.99 -- The Book Depository
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