The New Strategic Brand Management
Creating and Sustaining Brand Equity Long Term
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Book Description
A comprehensive and practical review of the new rules of brand management.
Book Details
- English Books
- Paperback 720 Pages
- Edition: 2
- ISBN-10: 0749442832
- ISBN-13: 9780749442835
- Publisher: Kogan Page
- Pub date: Oct 01, 2004
- Dimensions: 1548 mm x 1226 mm x 194 mm Just how big is that?
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Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780749442835 | Paperback | $59.95 | -- | The Book Depository |
Jonaschau 
Section 1[return]Branding, Communications and Marketing
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