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The Paradox of Choice

Why More Is Less (P.S.)

By Barry Schwartz

(51)

| Paperback | 9780060005696

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Book Description

Whether we're buying a pair of jeans, selecting a long-distance carrier, choosing a doctor, or setting up a 401(k), everyday decisions -- from the mundane to the profound challenges of balancing career, family, and individual needs -- have become increasingly complex due to the overwhelming abundContinue

Critics

The Paradox of Choice: Why More Is Less

Review-a-Day Saturday, March 5th, 2005 The Paradox of Choice: Why More Is Less by Barry Schwartz A review by Doug Brown In the film Moscow on the Hudson, Robin Williams plays a Communist-era Russian defector in New York City. In a memorable scene, he ... (read full critics)

powells published on Mon, 6 Sep 2010

5 Reviews

Useful resource on decision making.

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dario villa said on Sep 1, 2011 | Add your feedback

Now I know why trying to consider 'all options' will drive you to insanity.

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Adaline Lau said on Apr 10, 2011 | Add your feedback

Too singular

One idea, which is quite good, last too long without really giving any twist to it

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Hoddlepoon said on Sep 17, 2009 | Add your feedback

How to cope with mass cosumerism

What to do about choice?
Prioritize, prioritize, prioritize! Ask what is truly important to you and your life.
1. Choose when to choose
2. Be a chooser, not a picker
3. Satisfice more and maximize less
4. Think about the opportunity costs of opportunity costs
- don’t b ... (continue)

What to do about choice?
Prioritize, prioritize, prioritize! Ask what is truly important to you and your life.
1. Choose when to choose
2. Be a chooser, not a picker
3. Satisfice more and maximize less
4. Think about the opportunity costs of opportunity costs
- don’t be tempted by “new and improved”
5. Make your decisions non-reversible
6. Practice an “attitude of gratitude”
7. Regret less
- reduce the number of options we consider before making a decision
8. Anticipate adaptation
9. Control expectations
10. Curtail social comparisons
11. Learn to love constraints

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Taitai said on Sep 7, 2007 about the Hardcover edition | Add your feedback

The author repeats himself many times, and make the book not an interesting read. The more is less, or less is more, is the dilemma which every marketer will face.

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Oxford said on Jul 14, 2007 | 1 feedback