There’s a sucker born every minute–don’t let it be you!

Learn how to ward off even the best predators with the secrets revealed in The Power of Persuasion

When it comes to persuasion, there are three universal truths:

1. You’re more susceptible to it than you think;
2. The most effective persuaders are the least obvious; and
3. Whether they’re selling cars or religion, professional persuaders all follow the same principles of psychology.

Stop falling prey to their ploys. The Power of Persuasion looks behind the curtain of shilling and pitch to reveal the many methods of seduction used to pull your strings and push your buttons every day.

Drawing heavily on empirical psychological evidence as well as real-world investigations and anecdotes, The Power of Persuasion arms you with the knowledge to fend off such common manipulation tactics as:

• Limited time offers: "Act fast because this fabulous opportunity won’t come around again!"
• The "Four Walls" technique: A series of carefully worded questions makes you realize that you have no good reason for not purchasing the product
• "Bait-and-switch": A salesman quotes a price on a car missing an important feature, then finds a more suitable car at a higher price