9am Soho House, London, and the room is filling up with people who know people for a living: Talent spotters and directors at the top of their game like Deborah Baker from BSkyB, James Baker from Time Warner and Aneta Weedon from Shine are taking their seats, breaking bread and forking bacon with media movers like Rupert Turnbull of Wired Magazine, Andy Woodford from Universal Music and Magic Lantern’s Anthony Lilley. Joining them are a selection of very sharp headhunters and, amazingly given the early hour, the House’s very own Vanessa and Jessy, adding a bit of glamour to the gravitas.
Due to the calibre of the company and the intellect of the Pulitzer Prize winning author to my right I am a bit nervous as I stand up to “ting ting” a cup and begin the interview. Thanks to George’s easy charm, the excellent food and the warm interaction of the other guests, my nerves soon disappear and we are deep into discussing all aspects of the featured book, The Rare Find, in the context of the Eurozone Crisis, Upside-Down CV’s, Digital Narcissism and the Difficult Second Album Syndrome faced by successful new recording artists.
Through every twist and turn of the topic we conclude that every brand or business has one thing in common; human beings, and that no amount of data-mining or psychographic testing will ever stop us making mistakes when it comes to investing in talent. Its’s how we manage our mistakes that counts, or more importantly, how we turn them to our advantage....Continua