The Social Net

In cyberspace we see examples of the best and the worst aspects of human behaviour. The Internet environment is unique - it affects our attitudes, inhibitions, feelings of responsibility, emotions, impressions of others, and relationships. But how does it achieve this? How does the Internet enable people to express elements of their personality that they cannot express in the real world? This is a topic that extends far beyond psychology. Anyone doing business on the Internet needs to fully understand how people behave online. The Social Net examines the social psychology of the Internet. With chapters from leading psychological researchers, it tackles both the positive and negative aspects of our Internet behaviour. With chapters on persuasion and compliance, personality, prejudice, on-line relationships, and human inhibitions, it presents a fascinating expose of online behaviour. The book will be valuable for social psychologists, as well as anyone who wants to better understand how they can exploit the full potential of the Internet.