The Story Factor

Inspiration, Influence, and Persuasion Through the Art of Storytelling

Average vote of 178
| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
The next business revolution--using the power of stories as the ultimate source of influence and impact. What's your story? Who are you? Where do you come from? What do you want? When you seek to influence others, you face these questions and more. ... Continua
Ha scritto il 31/07/13
以本書內容來看,說故事的應用其實很廣,但書籍行銷上有點刻意被定位在商業領域,有點可惜。
Ha scritto il 06/02/12
I don't like it. Yes, this is quite a influential business book, but again, it has the common pitfall of business know-how: It is terribly insincere. Story-telling here is just another soft way to manipulate.... hm... and no one notice??

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