A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone - not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or `commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting `sacreligious' visual alternatives. In support of the commandments Felton includes a list of twelve `disciples', those internationally renowned graphic designers whom he identifies as rule-abiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his `fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook.