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A very inspiring book. very often we think we need to design a well-structured programme to advocate change. But this book tells you that a tiny change may spark an epidermic. I am particularly impressed by the power of context. By telling someone that you are in a hurry is enough to influence him to refrain from offering a helping hand. Personality plays a rather insignificant role in this sense, contrary to my previous understanding.
...ContinuaAnalisi dei possibili motivi di un improvviso successo di un oggetto o del propagarsi di una moda.
L'analisi è condotta in maniera scientifica e raccontata con molto entusiasmo e capacità quasi didattica.
Interessantissimo.
Mavens, Connectors, Salesmen, Stickiness Factor, Power of Context - these are not new concepts, but Malcolm Gladwell did a good job in packaging them into memorable terms and popularizing what would otherwise be known only to marketing personnel.
...Continua讀完之後的感想...市場專家是帶原者，連結者是傳染媒介，推銷員也是下一層次的媒介，然後還是患者群。
我想，我應該算是市場專家這類人吧。
Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words.
I am running a tour business and I sometimes wonder why some tour members keep recommending my service to the others, while others, equally had a good time with our company, never really referred anyone to us back.
The connector, maven and salesman theory explains the situation well. It will probably change the way how I deal with my future clients.
...Continua
