The Tipping Point

Isabel

Ha scritto il 20/07/17

SPOILER ALERT

A very inspiring book. very often we think we need to design a well-structured programme to advocate change. But this book tells you that a tiny change may spark an epidermic. I am particularly impressed by the power of context. By telling someone ...Continua

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Massimo Semprini

Ha scritto il 23/08/13

Analisi dei possibili motivi di un improvviso successo di un oggetto o del propagarsi di una moda. L'analisi è condotta in maniera scientifica e raccontata con molto entusiasmo e capacità quasi didattica. Interessantissimo.

2 mi piace
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Holmes

Ha scritto il 20/08/13

Mavens, Connectors, Salesmen, Stickiness Factor, Power of Context - these are not new concepts, but Malcolm Gladwell did a good job in packaging them into memorable terms and popularizing what would otherwise be known only to marketing personnel.

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Sada Awaya

Ha scritto il 28/07/13

讀完之後的感想...市場專家是帶原者，連結者是傳染媒介，推銷員也是下一層次的媒介，然後還是患者群。我想，我應該算是市場專家這類人吧。

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Pazu薯伯伯

Ha scritto il 12/05/12

Will change the way how I deal with my business

Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words.I am running a tour business and I sometimes wonder why some ...Continua

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mberasategi

Ha scritto il Dec 08, 2007, 11:39

My social circle is, in reality, not a circle. It is a pyramid. And at the top of the pyramid is a single person — Jacob — who is responsible for an overwhelming majority of the relationships that constitute my life. Not only is my social circle ...Continua

Pag. 38

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mberasategi

Ha scritto il Dec 08, 2007, 11:37

Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those ...Continua

Pag. 36

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mberasategi

Ha scritto il Dec 08, 2007, 11:36

In general, people chose friends of similar age and race. But if the friend lived down the hall, then age and race became a lot less important. Proximity overpowered similarity. [...] We're friends with the people we do things with, as much as we ...Continua

Pag. 35

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mberasategi

Ha scritto il Dec 08, 2007, 11:34

(...) the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

Pag. 33

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mberasategi

Ha scritto il Dec 08, 2007, 11:33

We are all, at heart, gradualists, our expectations set by the steady passage of time. But the world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than a possibility. It is — contrary to all ...Continua

Pag. 13

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How Little Things Can Make a Big Difference