The Tipping Point

How Little Things Can Make a Big Difference

by | Editor: Little Brown and Company
Average vote of 966
| 115 total contributions of which 105 reviews , 10 quotes , 0 images , 0 notes , 0 video
Your vote:
Tell a friend
Isabel
Ha scritto il 20/07/17
SPOILER ALERT
A very inspiring book. very often we think we need to design a well-structured programme to advocate change. But this book tells you that a tiny change may spark an epidermic. I am particularly impressed by the power of context. By telling someone ..." Continua...
  • Rispondi
Massimo Semprini
Ha scritto il 23/08/13
Analisi dei possibili motivi di un improvviso successo di un oggetto o del propagarsi di una moda.
L'analisi è condotta in maniera scientifica e raccontata con molto entusiasmo e capacità quasi didattica.
Interessantissimo.
  • 2 mi piace
  • Rispondi
Holmes
Ha scritto il 20/08/13
Mavens, Connectors, Salesmen, Stickiness Factor, Power of Context - these are not new concepts, but Malcolm Gladwell did a good job in packaging them into memorable terms and popularizing what would otherwise be known only to marketing personnel.
  • Rispondi
Sada Awaya
Ha scritto il 28/07/13
讀完之後的感想...市場專家是帶原者，連結者是傳染媒介，推銷員也是下一層次的媒介，然後還是患者群。

我想，我應該算是市場專家這類人吧。
  • Rispondi
Pazu薯伯伯
Ha scritto il 12/05/12
Will change the way how I deal with my business
Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words.I am running a tour business and I sometimes wonder why some ..." Continua...
  • Rispondi
mberasategi
mberasategi
Ha scritto il Dec 08, 2007, 11:39
My social circle is, in reality, not a circle. It is a pyramid. And at the top of the pyramid is a single person — Jacob — who is responsible for an overwhelming majority of the relationships that constitute my life. Not only is my social circle ... Continua...
Pag. 38
  • Rispondi
mberasategi
mberasategi
Ha scritto il Dec 08, 2007, 11:37
Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those ... Continua...
Pag. 36
  • Rispondi
mberasategi
mberasategi
Ha scritto il Dec 08, 2007, 11:36
In general, people chose friends of similar age and race. But if the friend lived down the hall, then age and race became a lot less important. Proximity overpowered similarity. [...] We're friends with the people we do things with, as much as we ... Continua...
Pag. 35
  • Rispondi
mberasategi
mberasategi
Ha scritto il Dec 08, 2007, 11:34
(...) the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Pag. 33
  • Rispondi
mberasategi
mberasategi
Ha scritto il Dec 08, 2007, 11:33
We are all, at heart, gradualists, our expectations set by the steady passage of time. But the world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than a possibility. It is — contrary to all ... Continua...
Pag. 13
  • Rispondi
- TIPS -
Nessun elemento trovato
Aggiungi per primo una immagine!
- TIPS -
Nessun elemento trovato
Aggiungi per primo una nota!
- TIPS -
Nessun elemento trovato
Aggiungi per primo un video!
© Anobii 2016
Lorem Ipsum Color sit Amet
di Nome Autore
Lorem ipsum dolor sit amet, consectetur Suspendisse varius consequat feugiat.
Scheda libro
Aggiungi