The Tipping Point

How Little Things Can Make a Big Difference

Average vote of 968
| 47 total contributions of which 41 reviews , 6 quotes , 0 images , 0 notes , 0 video
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they stea ...Continua
Ha scritto il 20/07/17
A very inspiring book. very often we think we need to design a well-structured programme to advocate change. But this book tells you that a tiny change may spark an epidermic. I am particularly impressed by the power of context. By telling someone t ...Continua
Ha scritto il 23/08/13
Analisi dei possibili motivi di un improvviso successo di un oggetto o del propagarsi di una moda. L'analisi è condotta in maniera scientifica e raccontata con molto entusiasmo e capacità quasi didattica. Interessantissimo.
  • 2 mi piace
Ha scritto il 20/08/13
Mavens, Connectors, Salesmen, Stickiness Factor, Power of Context - these are not new concepts, but Malcolm Gladwell did a good job in packaging them into memorable terms and popularizing what would otherwise be known only to marketing personnel.
Ha scritto il 28/07/13
讀完之後的感想...市場專家是帶原者,連結者是傳染媒介,推銷員也是下一層次的媒介,然後還是患者群。 我想,我應該算是市場專家這類人吧。
Ha scritto il 12/05/12
Will change the way how I deal with my business
Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words.

I am running a tour business and I sometimes wonder w

Ha scritto il Dec 08, 2007, 11:39
My social circle is, in reality, not a circle. It is a pyramid. And at the top of the pyramid is a single person — Jacob — who is responsible for an overwhelming majority of the relationships that constitute my life. Not only is my social circle not ...Continua
Pag. 38
Ha scritto il Dec 08, 2007, 11:37
Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those specia ...Continua
Pag. 36
Ha scritto il Dec 08, 2007, 11:36
In general, people chose friends of similar age and race. But if the friend lived down the hall, then age and race became a lot less important. Proximity overpowered similarity. [...] We're friends with the people we do things with, as much as we are ...Continua
Pag. 35
Ha scritto il Dec 08, 2007, 11:34
(...) the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Pag. 33
Ha scritto il Dec 08, 2007, 11:33
We are all, at heart, gradualists, our expectations set by the steady passage of time. But the world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than a possibility. It is — contrary to all our e ...Continua
Pag. 13

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