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Book Description
The New Yorker writer Malcolm Gladwell introduces an exciting marketing theory called the "tipping point: " a simple social phenomenon which promises to have profound implications for how we view business strategies, social problems, even basic communication among individuals. In a society based on Continue
38 Reviews
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Brianho2006 said on May 10, 2008 about the Paperback edition | Add your feedback
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3 people find this helpful
Love his writing. Malcolm backed up his hypothesis with a lot of evidence, without being boring. He is observant and tells us how our lives might be tipped over by just this tiny bit. I would consider this book a psychology and philosophy book as well as it makes us to reflect on issues.
Saxyscuba said on Aug 12, 2007 about the Paperback edition | Add your feedback
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1 person find this helpful
If you want to create a Tipping Point, there are some few rules that have to be taken into consideration: the Law of Few, the Power of Context and the ability to re-frame the way we think about the world. A great book, very well written that inspired me a lot.
Elena said on Jul 27, 2011 about the Paperback edition | Add your feedback
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Will change the way how I deal with my business
Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words.
I am running a tour business and I sometimes wonder why some tour members keep recommending my service to the o ... (continue)
Pazu薯伯伯 said on May 12, 2012 about the Paperback edition | Add your feedback
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I agreed with the author that our behaviors are indeed easily influenced by the environment, in contrary to our common belief that it's controlled by our inside minds. It reminds me again that we have to be careful of what we receive from the world. Even a trait of negative thoughts can dread us do ... (continue)
Vincent said on Apr 29, 2012 about the Paperback edition | Add your feedback
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A book on how ideas can spread I just had to re-read. Gladwell brings his book in a structure of making a point (…) within a framework, loaded with good examples. He introduces Connectors, Mavens and Salesmen, which in proportion, with the right sticky message and in the right context will start up ... (continue)
Jw. said on Jan 28, 2012 about the Paperback edition | Add your feedback
Book Details
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Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781570427930 | Audio Cassette | $17.98 | -- | The Book Depository |
| Other editions → | ||||
| + 21 copies tradable: 3 in USA → | ||||
Albonico81 
4 people find this helpful
The tipping point: A book that gives you a new perspective
Tipping point is a momentum, critical point, and threshold. It described different social phenomena to show that a situation can be transformed completely even when the slightest force is applied to it, given that it is applied on the right place. It told readers that human choice is a very complica ... (continue)
Tipping point is a momentum, critical point, and threshold. It described different social phenomena to show that a situation can be transformed completely even when the slightest force is applied to it, given that it is applied on the right place. It told readers that human choice is a very complicated process which may be conscious or unconscious, subtle or obvious. The dynamic of social trend and situation are always the summation of numerous human choices, which most people have no idea about this. After reading this book, one can realize human beings always try to oversimplify and over-generalize the situation around us, though it is sometime inappropriate or stupid to do so. Therefore, we must stick with statistic and objective information to ensure that our understanding of the outside world is not formed by our emotion and perception. As a famous saying goes “It is not what a man doesn’t know that makes him a fool, but what he does know that is not true”.
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