Extremely easy-to-read how-to guide on what connectivity in the age of the Internet can do for you, or for your organisation. With a lot of anecdotes (with the obligatory mentioning of Zappos, Moleskine, TED) and a few useful lists on what you should think about if you if you want to take the community marketing approach.
With "Be human, Exceed expectations, Get into flow, Listen to your customers, Get your higher calling, etc" I do get the feeling I have read it all before, and could easily refer to other books. The part on "be transparent and open" is puzzling to me. I believe in a more open and transparent world, but I don't think the era of secrecy and intellectual property is over. Nor that it is always better to focus on customers and not be the first to innovate.
As the author admits, writing a book on this topic will soon have outdated content (eg. on MySpace or the number of Facebook users). Social capital can now be dispersed much more easily and internationally. It is the currency of a thank-you economy. This book helps you to get an idea of how it works....Continua