For professional salespeople on the go, wading through a '500-steps-to-success' manual or trying to memorize sales rules are poor ways to learn. Salespeople know that nothing beats the impact of a real-life story.
Now every important sales secret has been clarified and crystallized in this short, lively, and compelling collection of 17 stories. From handling harsh rejection to closing a tough sale, the stories use real-life contexts and fully fleshed out characters to illustrate fundamental selling rules.
The truths that emerge in The Zen of Selling are universal, cutting across the sales spectrum of products, industries, experiences, and styles. Both enlightening and entertaining, the book is ideal for experienced salespeople who want a quick, fun to read refresher and for newcomers seeking an innovative primer on the essentials of selling.
STAN ADLER (Mill Valley, CA) is founder and president of Adler Associates, a nationally recognized training and development firm with a distinguished and diversified clientele, including Chrysler, Trader Joe's, Sears, IBM, Hilton Hotels, and CBS. He is a featured speaker at special training and development events, a nationally circulated columnist, and the author of The Magic Sell....Continua