The tipping point

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  The Tipping Point: How Little Things Can Make a Big Distance Malcolm Gladwell Little Brown £14.99, pp279 Buy it at BOL Read an extract The vagaries of human preference preoccupy lofty aestheticians (who agonise about notions of good and bad taste) an ... (read full critics)

  guardian.co.uk published on Sat, 25 Sep 2010

• You too can tip the world

  The Tipping Point: How Little Things Can Make A Big Difference Malcolm Gladwell Little, Brown, £14.99, 279pp Buy it at BOL Read an extract Malcolm Gladwell wants to be our teacher. He has painstakingly prepared a lesson and transcribed it into book f ... (read full critics)

  guardian.co.uk published on Sat, 25 Sep 2010

38 Reviews

• 4 people find this helpful

  The tipping point: A book that gives you a new perspective

  Tipping point is a momentum, critical point, and threshold. It described different social phenomena to show that a situation can be transformed completely even when the slightest force is applied to it, given that it is applied on the right place. It told readers that human choice is a very complica ... (continue)

  Tipping point is a momentum, critical point, and threshold. It described different social phenomena to show that a situation can be transformed completely even when the slightest force is applied to it, given that it is applied on the right place. It told readers that human choice is a very complicated process which may be conscious or unconscious, subtle or obvious. The dynamic of social trend and situation are always the summation of numerous human choices, which most people have no idea about this. After reading this book, one can realize human beings always try to oversimplify and over-generalize the situation around us, though it is sometime inappropriate or stupid to do so. Therefore, we must stick with statistic and objective information to ensure that our understanding of the outside world is not formed by our emotion and perception. As a famous saying goes “It is not what a man doesn’t know that makes him a fool, but what he does know that is not true”.

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  Brianho2006 said on May 10, 2008 about the Paperback edition | Add your feedback

• 3 people find this helpful

  

  Love his writing. Malcolm backed up his hypothesis with a lot of evidence, without being boring. He is observant and tells us how our lives might be tipped over by just this tiny bit. I would consider this book a psychology and philosophy book as well as it makes us to reflect on issues.

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  Saxyscuba said on Aug 12, 2007 about the Paperback edition | Add your feedback

• 1 person find this helpful

  

  If you want to create a Tipping Point, there are some few rules that have to be taken into consideration: the Law of Few, the Power of Context and the ability to re-frame the way we think about the world. A great book, very well written that inspired me a lot.

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  Elena said on Jul 27, 2011 about the Paperback edition | Add your feedback

• 

  Will change the way how I deal with my business

  Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words.

  I am running a tour business and I sometimes wonder why some tour members keep recommending my service to the o ... (continue)

  Why does a bar of soup have a "customer hotline" printed on the back? The author said because it's a Maven trap, a trap to attract the one who's willing to spend time to spread the words.

  I am running a tour business and I sometimes wonder why some tour members keep recommending my service to the others, while others, equally had a good time with our company, never really referred anyone to us back.

  The connector, maven and salesman theory explains the situation well. It will probably change the way how I deal with my future clients.

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  Pazu薯伯伯 said on May 12, 2012 about the Paperback edition | Add your feedback

• 

  I agreed with the author that our behaviors are indeed easily influenced by the environment, in contrary to our common belief that it's controlled by our inside minds. It reminds me again that we have to be careful of what we receive from the world. Even a trait of negative thoughts can dread us do ... (continue)

  I agreed with the author that our behaviors are indeed easily influenced by the environment, in contrary to our common belief that it's controlled by our inside minds. It reminds me again that we have to be careful of what we receive from the world. Even a trait of negative thoughts can dread us down.

  Same as the scripture says:
  Keep thy heart with all diligence; for out of it are the issues of life (Proverbs 4:23)

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  Vincent said on Apr 29, 2012 about the Paperback edition | Add your feedback

• 

  A book on how ideas can spread I just had to re-read. Gladwell brings his book in a structure of making a point (…) within a framework, loaded with good examples. He introduces Connectors, Mavens and Salesmen, which in proportion, with the right sticky message and in the right context will start up ... (continue)

  A book on how ideas can spread I just had to re-read. Gladwell brings his book in a structure of making a point (…) within a framework, loaded with good examples. He introduces Connectors, Mavens and Salesmen, which in proportion, with the right sticky message and in the right context will start up a social epidemic. Not that it is an easy endeavor, but there is certain point which puts the epidemic into motion.

  This easy-to-read book mentions Milgram, Leventhal and Zimbardo experiments (among others). I missed a part on Everett Rogers (while G Moore does get a mentioning) but then again there are plenty of other good referrals.

  Read this if you want to know how Airwalk started to listen to the sales department and hence disappeared into oblivion; why 150 is the ideal number of a community and why seven is the magical number. And how ideas may spread.

  http://www.gladwell.com/tippingpoint/

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  Jw. said on Jan 28, 2012 about the Paperback edition | Add your feedback

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Book Details

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• English Books
• Others 279 Pages
• ISBN-10: 0759574731
• ISBN-13: 9780759574731
• Publisher: Little, Brown and Company
• Pub date: Jan 01, 2000
• Also available as: Paperback, Hardcover, Audio CD, Audio Cassette and eBook
• In other languages: other languages 繁體書, 简体书, Deutsche Bücher, Libri Italiani, Svenska böcker

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