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Thinking with Type

A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

By Ellen Lupton

(131)

| Paperback | 9781568984483

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Book Description

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and o Continue

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

14 Reviews

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  • 1 person finds this helpful

    我以前的自稱:北醫第一大美編!

    內容為一本刊物的精髓,內容不好,空有華麗的包裝及精美的圖片,終將為讀者所唾棄。但一篇好的文章,排版妨害閱讀,也會趕走不少「忙碌現代人」讀者,進而減少影響力。職是之故,版面的呈現也很重要!
    本書共分以下三大單元,分別介紹字型、內文和格線。要用哪種字型?多大?多小?字母、單字和段落該怎麼對齊、留空、編排、塑形,才不致用過頭?都有學問。

    第一單元「字型」,揭示早期字體與身體的關係,探討字體是如何仿效手寫字。
    第二單元「內文」,探討大量字母如何集結成文體。
    第三單元「格線」,則探討空間的組織 ...(continue)

    內容為一本刊物的精髓,內容不好,空有華麗的包裝及精美的圖片,終將為讀者所唾棄。但一篇好的文章,排版妨害閱讀,也會趕走不少「忙碌現代人」讀者,進而減少影響力。職是之故,版面的呈現也很重要!
    本書共分以下三大單元,分別介紹字型、內文和格線。要用哪種字型?多大?多小?字母、單字和段落該怎麼對齊、留空、編排、塑形,才不致用過頭?都有學問。

    第一單元「字型」,揭示早期字體與身體的關係,探討字體是如何仿效手寫字。
    第二單元「內文」,探討大量字母如何集結成文體。
    第三單元「格線」,則探討空間的組織。

    不過也不必太拘泥於理論,不妨以「順不順眼」當成編排的參考。美術編輯負責版面編排,版面編排的三個元素:文字、線條和圖案,所謂:一張圖片勝過千言萬語,圖案的選擇與編輯也很重要,選擇好的圖片或生動的相片,可以錦上添花!似乎可以撰寫成第四單元。
    最後是編輯技巧:刷灰、襯底、高反差、反照、字入圖、套色......,可以將普通食材,炒煮成美味。也是未來第五單元,可以考慮納入的重點。

    PS. 本書讓我回想起大學那段時光!一轉眼,已過二十年了。

    Is this helpful?

    Cyc2356 said on Apr 21, 2011 | Add your feedback

  • 3 people find this helpful

    以字為主題,從獨立的字型、內文距級,到格線編排做漸進的介紹,算是學習編排滿適合的入門書。但不知道是原文本身或翻譯問題,文句不夠順暢、辭彙生澀拗口,外加參考標註稍多,像是一本論文。

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    深深~* said on Jul 13, 2010 | Add your feedback

  • 1 person finds this helpful

    對一般人想要練習把Word或是ppt排版排的漂亮一些的初學者,
    是一本好的開始,需要用的的字型不需要太多,字體大小跟空間規劃要多了解~~

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    QuickHsu said on Jan 9, 2010 | Add your feedback

  • 1 person finds this helpful

    Section 1 [return]Graphic design / Information design / Visual identity

    Is this helpful?

    Jonaschau said on Jul 18, 2009 | Add your feedback

  • 2 people find this helpful

    字的設計有道理!

    為了設計小冊子而借了本書。本書分為三大部分,"字"、"內文"和"格線",對我來說,"字"跟"內文"在設計上我是憑直覺在設定,我們一般人在做文書處理(Word),也一定會接觸到這二個(字體、縮排、字距...等),所以我們對這二項都不太陌生;但我對"格線"的理解不多,平時也很少(幾乎沒有)實際操作,所以沒有太大的心得,所以本書的第三部分對我受益最大!
    "格線"的學問很大,我想多看看這類的書,不知道學校圖書館還有沒有類似的書(原文書也不排斥,畢竟國外的資料會比較多)
    對了,我為了找 ...(continue)

    為了設計小冊子而借了本書。本書分為三大部分,"字"、"內文"和"格線",對我來說,"字"跟"內文"在設計上我是憑直覺在設定,我們一般人在做文書處理(Word),也一定會接觸到這二個(字體、縮排、字距...等),所以我們對這二項都不太陌生;但我對"格線"的理解不多,平時也很少(幾乎沒有)實際操作,所以沒有太大的心得,所以本書的第三部分對我受益最大!
    "格線"的學問很大,我想多看看這類的書,不知道學校圖書館還有沒有類似的書(原文書也不排斥,畢竟國外的資料會比較多)
    對了,我為了找這類的書,意外在原文書區看到一本製作pattern的書,雖然有點舊,但好像還不錯!

    Is this helpful?

    Extremer said on Apr 3, 2009 | Add your feedback

Book Details

  • Rating:
    (131)
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  • English Books
  • Paperback 176 Pages
  • ISBN-10: 1568984480
  • ISBN-13: 9781568984483
  • Publisher: Princeton Architectural Press
  • Publish date: 2007-01-01
  • Dimensions: 129 mm x 1,160 mm x 1,354 mm
  • Also available as: None
  • In other languages: other languages 繁體書
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