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Thinking with Type

A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

By Ellen Lupton

(130)

| Paperback | 9781568984483

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Book Description

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and o Continue

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

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Book Details

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  • English Books
  • Paperback 176 Pages
  • ISBN-10: 1568984480
  • ISBN-13: 9781568984483
  • Publisher: Princeton Architectural Press
  • Publish date: 2007-01-01
  • Dimensions: 129 mm x 1,160 mm x 1,354 mm Just how big is that?
  • In other languages: other languages 繁體書
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