Transnational Management

Text, Cases, and Readings in Cross-border Management

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Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. ...Continua
Ha scritto il 16/01/08
The book talked, of course, mostly about transnational enterprises. I took a international business strategy with it as the textbook. Personally, I consider the authors put too much emphasis on "the best, the most perfect situation" of an ...Continua

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