Transnational Management: Text, Cases and Readings in Cross-border Management

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"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual fr ...Continua
Carolyn
Ha scritto il 16/01/08
The book talked, of course, mostly about transnational enterprises. I took a international business strategy with it as the textbook. Personally, I consider the authors put too much emphasis on "the best, the most perfect situation" of an enterprise....Continua

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