Treasure Hunt

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  If you're in retail, you owe it to yourself to read this book. In fact, anyone involved in the marketing of consumer products or services would benefit from the insights presented here. As a side benefit, the book also serves as a rudimentary introduction to ethnography for those without prior expos ... (continue)

  If you're in retail, you owe it to yourself to read this book. In fact, anyone involved in the marketing of consumer products or services would benefit from the insights presented here. As a side benefit, the book also serves as a rudimentary introduction to ethnography for those without prior exposure to this method of marketing research.

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  ― Victor B said on Aug 18, 2008 | Add your feedback

Book Details

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• English Books
• Hardcover 272 Pages
• ISBN-10: 1591841232
• ISBN-13: 9781591841234
• Publisher: Portfolio Hardcover
• Pub date: May 04, 2006
• Dimensions: 24 cm x 16 cm x 3 cm Just how big is that?
• Also available as: Audio CD

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