By Shel Israel
Language: English | Number of Pages: 320 | Format: Hardcover
Isbn-10: 1591842794 | Isbn-13: 9781591842798 | Publish date: 12/09/2009
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Proprio interessante. Difficile da capire per chi vive in un Italia, dove le aziende non puntano a conversare con i clienti ma a limitare le rogne, senza capire che conversando limiti le rogne, non isolandoti. Tutte ti ascoltano per accertarsi che tu abbia capito che ti ascoltano, è questo gli è sufficiente. Come si disse di Steve McQueen, le aziende vogliono passare per eroine senza fare nulla di eroico. Invece aiutami, parlami, risolvimi i problemi, esponiti a errori e critiche: con Twitter questo sarebbe possibile. Io ci credo: cambierà la cultura.
Catone said on Jul 12, 2010, 09:51
Wow! Synchronicity. Fate. Coincidence? The day after I join Twitter I discover a book by Shel Israel, “Twitterville,” with explicit instructions telling me how to approach my personal brand.
Israel questions, do you want a personal presence or do you want a commercial one? Either way, it’s your brand. People will ‘follow’ you one way or the other, but what is important is open transparency. He says, “Twitterville is less about what you are doing and more about what you are paying attention to and willing to share.”
What I am writing in this sentence is the amount you are allowed to input at one time equals 140 characters.
This is Me!
If you’re like me, and haven’t used Twitter, you input up to 140 characters at once . . . like you’re having a short talk with a friend. It’s a conversation, not a speech. It’s personal. In Twitter, what the rest of everyone in Twitter thinks about you is usually more important in most cases than brand identity. It’s about conversation, sharing, connections.
Twitter . . . that is Twitterville . . . is a marketplace of ideas, things, and prejudices. It’s where people declare themselves.
Twitter is comprised of millions and millions of people who are building personal brands.
Points to Remember
• Show Yourself.
• Read first. Talk later.
• Post your own, follow later.
• Follow friends over stars.
Now you’re going to have to buy this book to find out more. It is a wealth of information about the internet, how to benefit from Twitter, and it also explains with examples how some large and small companies are using it to maximize exposures. Very much useful information, websites, plus plus. There is a protocol and an ethics you must know before Twitting. Remember to start slowly, talk about what you like, and be yourself.
This book was very helpful to me. I give it five stars.
Steve steve@ httpA://wisdomgame.org
wisdomgame said on Jan 23, 2010, 05:33