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Universal Principles of Design

100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, …

By William Lidwell, Kritina Holden, Jill Butler

(31)

| Hardcover | 9781592530076

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Book Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to findContinue

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now.

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

5 Reviews

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  • 1 person find this helpful

    Foregoing depth for completeness, this is a great reference book for anybody interested in aesthetics and cognition. Must have for any designer/communicator.

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    alper said on Feb 4, 2008 | Add your feedback

  • 1 person find this helpful

    Universal Principles of Design

    I bought this book from Page One. And then found that Presentation Zen reviewed this book as well. It is an excellent book about info-graphic, presentation design, information design, usability, UI design etc.

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    utalam said on Apr 25, 2007 | Add your feedback

  • good summary

    touch base on various terms and draw different connection for the design principles. It will be great to have more interesting examples. Lack of details..

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    Soon Siusoon said on Apr 29, 2010 | Add your feedback

  • a useful summary of scattered principles

    I have found this book useful, since it summarizes and collects together a large set of design principles, although perhaps they should be called "hints and practices" rather than principles.

    You can use this book as a set of cards to get you unstuck from a design quandary: or as a set of jump ... (continue)

    I have found this book useful, since it summarizes and collects together a large set of design principles, although perhaps they should be called "hints and practices" rather than principles.

    You can use this book as a set of cards to get you unstuck from a design quandary: or as a set of jumping off points for exploration.

    Of course, if you are a black-belt designer of interactive things you will find nothing new in this book.

    Is this helpful?

    baffo said on Feb 19, 2008 | Add your feedback

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9781592530076 Hardcover $40.00 $34.20 bn.com
$40.00 -- The Book Depository
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