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Book Description
Turn your ideas into epidemics by helping your customers do the marketing for you. Seth Godin is an admans worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the IdeaVirus firsthand: More than 250,000 copies of his e-book, Unleashing the IdeaVirus, have spread throughout the Web for free. Napster, Hotmail, GeoCities, and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing, and could signal the end to marketing as we know it. Now Godin shows how any business can unleash an IdeaVirus and profit from it.
- Book Details
- English Books
- Rating:
(14)
4 stars 
3 stars 2 stars 1 star - Paperback 224 Pages
- ISBN-10: 0786887176
- ISBN-13: 9780786887170
- Publisher: Hyperion
- Pub date: Oct 10, 2001
- Dimensions: 19 cm x 17 cm x 1 cm Just how big is that?
- Also available as: Paperback, Hardcover, Audio CD and Audio Cassette
- In another language:
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Art Chow
Reenum
good book! I got my whole marketing team to read it.