Traditional textbooks on (strategic) marketing are often limited to a theoretical description of how an organisation with competition should operate. "Visionary Marketing" offers a way of thinking and a method by which organisations can effectively ...
improve their competitiveness and maintain a high level of popularity and effectiveness within the industry. The book discusses questions in the strategic domain which are a source of concern to managers and leaders: Do we have an adequate picture of our internal and external environment? How do we know? What is our strategic ambition? Where and how would we have to compete in the future? How can we best evaluate our strategic options? How can we achieve our aim in the future? How can we successfully implement marketing plans? What will the outcome of our strategy in the future for our customers, our shareholders, our employees and other stakeholders? "Visionary Marketing" shakes you awake with the answers to these questions. The manager gets assistances for strategic marketing and solutions to identify and find.
Number of pages: 280
Date of publication: 01/12/2008
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