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In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engagingContinue
Book Details
- English Books
- Paperback 288 Pages
- Edition: 1st
- ISBN-10: 0814472494
- ISBN-13: 9780814472491
- Publisher: AMACOM/American Management Association
- Pub date: Jun 01, 2004
- Dimensions: 23 cm x 19 cm x 2 cm Just how big is that?
