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Weird Ideas That Work

How to Build a Creative Company

By Robert I. Sutton

(5)

| Paperback | 9780743227889

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Book Description

A breakthrough in management thinking, "weird ideas" can

help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird.

Hire misfits

Pursue the impractical

Find happy Continue

A breakthrough in management thinking, "weird ideas" can

help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird.

Hire misfits

Pursue the impractical

Find happy people and encourage them to fight

Reward failure but punish inaction

Forget your own successes

These and other counterintuitive strategies will unlock ideas you never knew you had.

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Book Details

  • Rating:
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  • English Books
  • Paperback 240 Pages
  • Edition: 1
  • ISBN-10: 0743227883
  • ISBN-13: 9780743227889
  • Publisher: Free Press
  • Pub date: May 15, 2007
  • Dimensions: 1355 mm x 903 mm x 129 mm Just how big is that?
  • Also available as: Hardcover and Unbound
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9780743227889 Paperback $14.00 $11.84 bn.com
$14.00 $10.99 The Book Depository
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